XO Beauty is a cosmetic line created by Shannon of Shannnxo on YouTube. I am personally a huge fan of her channel and watch her videos all the time. I especially love the new cocktail series she has going on right now. She has awesome ideas and is super creative. I knew of her brand before because she had previously launched brushes and lashes, which was not something that I had an interest in purchasing. I did, however, get super excited when she announced liquid and tube lipsticks and just shortly after she launched two highlighters.
Being the makeup addict that I am, I purchased both highlighters and one of each of the lipsticks as there weren’t many shades that appealed to me personally from her initial launches in the lip products. After getting these in the mail, I immediately did product shots and swatches for you guys.
Right off the bat, I was obsessed with the uni-cartons and the packaging overall. It is super girly and cute and just overall appealing to me personally. I love her logo and the accents of pink of the packaging. The chrome packaging for the actual product is just as gorgeous and gives me major simplistic vibes, which I adore. I love that you can see the liquid lipstick shade in the container without having to open it up.
The overall feel of the brand from this perspective is very beautiful and I definitely am drawn to it. If I saw this in store, I would probably go over and swatch it immediately. This is something that is likely a goal for the brand and Shannon as a brand owner.
Now, for the highlighters, the product itself was extremely creamy and blendable. I loved how soft the powders felt to the touch and they were gorgeous shades. However, as a blinding highlight addict, these just weren’t my cup of tea. I thought they seemed to be much more blinding in her video that she released using these but they are very subtle in person. I still find them to be gorgeous and would be awesome for someone wanting a more natural highlight.
Above are swatches of the two shades on my arm. As you can see, they are almost identical to my skin tone so they did not to much “highlighting” for me personally. However, I am quite pale so this is expected. The shades from top to bottom are Aurora and Lucent.
Now for the lipsticks… I will start off by saying that I was not too excited for these just because of the lack of shades that appealed to me. Now, that is a personal issue and does not affect the product itself. Immediately, the scent of these was amazing. I love the warm, almost vanilla smell they have but it also does not linger so it would not likely cause you to get a headache if you are sensitive to this sort of thing.
Above are, from top to bottom, the liquid lipstick in the shade Impavid and the tube lipstick in the shade Wabi-Sabi, which is a matte formula.
For the liquid lipstick, I really loved how creamy and smooth they applied. They are not transfer-proof and they did not seem to dry down to a completely matte formula so I would describe them as similar to the Ultra Satin Lips by ColourPop Cosmetics. This particular color was a little patchy but still came off beautifully once I manipulated it a bit. However, for the price point ($18.92 USD), I feel like they should have been easier to work with. A lip liner may help the issues I had but I don’t feel like liquid lipsticks should need a liner, personally, as I have never used them with a liner before.
For the tube lipstick, I was really excited because I feel like it swatched pretty well. I do not normally have a ton of luck with tube lipsticks so I was really hopeful but the product did not apply well to the lips by any means. I did not use a liner, which as I said about the liquid lipstick, may have helped, but it still was extremely patchy and no matter how I tried to manipulate it, it did not want to become even.
Overall, I think the highlighters were gorgeous but just not for me and I would love to get more of the liquid lipsticks if they had a better variety of their shades. Sadly, I will have to pass on any more of the tube lipsticks because the application was just too patchy and chunky for me – to be honest, I feel like the Maybelline matte lipsticks are better and way less expensive.
Liquid Lipsticks: 8/10
Tube Lipsticks: 3/10
Worth the Price?: 6/10
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